Screen-based Audience Experience

We fuse User-Research, UX-Design and Software-Development to shape screen-based audience experiences. We put brains behind displays to maximise audience engagement and insight.


DUblin Castle Think-tank

The Irish Government wanted to bring together stakeholders from the media industry to discuss the future of broadcast licensing. They required an experience that would yield insight through inclusive discussion.

Alongside event-architects ‘Connect the Dots’, we designed & developed a 2nd-screen communication platform. By placing a communal iPad on each table linked to venue-screens, group-based conversations were be sharable across the cohort at large. 

Not only did this solution create a sense of community at both micro and macro level, by data-mining the conversations, we were able to render an insight-report based on attendee-insight.



Science Gallery Dublin were hosting a conference call with their International counterparts and wanted to include a live panel discussion from the stage in Dublin, but did not know how they could involve remote partners in the Q&A. 

We designed a web-based communication platform through which remote partners could comment to the stage in Dublin - engaging directly with the panel while remaining connected via conference-call.

The result was an engaged discussion across timezones, with remote members vested in the discussion that emerged.



Kulturhuset-Gallery Stockholm

This was a commission from the TEI conference to design an experience that would challenge ideas around fake-news, to be realised in the Kulturhuset Gallery.

Our concept was ironic: entertainment through the creation & consumption of fake-news then leading to discomfort at the realisation of such. Through a web-based ‘fake-news service’, visitors could write stories via their phones, which were then mined for named-entities, matched to multimedia, composed as an Al-Jazeera news report and relayed back to the gallery-screen.

The installation proved a roaring success, with the fluidity of the experience and the novelty of the premise seeing visitors engrossed in the fake stories that emerged.

Click this button to try it out


eth-Futurlab Singapore

The ETH Futurlab is a space containing cutting-edge screen-interaction technology. For the 2013 DigitalArtWeeks festival, I was commissioned to design an experience harnessing the space as an interactive volume.

The audio-visual system deployed revealed realtime media processes. The result was a spatial experience that on one level engaged the senses, but on another facilitated audience-learning through their interaction with the screens.



This performance was part of the Limerick City of Culture legacy series and my remit was to challenge audience-opinion on the impending ‘Irish Same-Sex Marriage Referendum’.

We deployed a popup social-network that they accessed via their phones. Thus, they conversed via the venue’s screen. As the performer, I then diffused a realtime audio-visual backdrop to challenge their comments.

Through the anonymity of the popup network, audience members spoke honestly and freely. By fusing the aesthetics of cinema, debate and standup performance, a visceral and cathartic experience emerged.



This live cinema performance took place at Tyneside Cinema in Newcastle and was designed to see if a performer could react to audience tweets. 

By plugging into the twitter API with a customised twitter visualisation, we merged the performer’s media with audience’s tweets. 

The result was a new aesthetic in live cinema performance, a spontaneous collaboration between audience and artist.


Electric-Picnic DebateS

This audience-led debate took place in the Mindfield area at the Electric Picnic Festival. The remit was to explore a futuristic form of debate.

We deployed a popup phone-based commentary system so that the MC, David McWilliams, could pose the audience’s comments to the panel on-stage. We rendered a real-time visual backdrop in response to the emerging discussion. 

A feedback loop began to emerge whereby comments influenced the stage then reflect the backdrop to then change the course of the discussion.